Tuesday, January 25, 2011

Funding

     I attended the team/sales meeting today, and met with two other agents afterwards.  My first meeting was to discuss the filming of our "testimonial" commercial for the developer/builder that we're going after.  I think we've got a solid plan, and we're going to be able to offer him something that nobody else is doing for for him.  The combination of our video and internet marketing should set us apart, and hopefully help us achieve our goal of having him list exclusively with us on all of his projects.  My second meeting was with an agent who I have partnered with to prospect FSBO and expired listings.  We came up with a game plan for our Thursday prospecting session.  We've got a pretty good marketing campaign for FSBOs, we just need to keep the pipeline full of prospects.  That means hitting the streets and finding the sellers who have done no marketing other than putting a sign in front of their house.  It amazes me that some people think they'll actually sell their house this way.  They've done no ad marketing, no internet marketing, and they don't even have a directional sign to drive traffic from the main road into their neighborhood and to the house.  Basically the only way you know it's for sale is if you happened to drive by it.  Which is why I make note of these properties as I'm out and about.  I do my homework and go after the ones that have been owned for a while and are more likely able to sell.  This can be a good opportunity for me, as there are often very few competing agents.  
     During our team/sales meeting, the sign-up sheet for floor time was passed around as usual.  With the market seemingly picking up lately, I opted for Saturday morning floor time.  The weather is supposed to be clear, and this will be a great time to make calls while I play the "Floor Time Lottery".  Who knows what cash buyer will call, wanting only to write up a million dollar listing.  All kidding aside, it should be a great day to pick up new business.  
     I also received notice that my buyer's loan will fund and record tomorrow.  This must mean that the bank promptly signed and returned the documents to the closer.  I was expecting them to take the full 48 hours that they quoted me.  What a pleasant surprise!  This is also great news because my buyer is desperate to get out of her current residence.  She's been one of my tougher clients, but I think my hard work and persistence has payed off.  She's bragging to everyone about what a great agent she has.  I'll be including her in my testimonial file.  Actually, I think I may use her in my testimonial video.  This is a concept I picked up at Mega Camp(Google: "Keller Williams Mega Camp" if you're not familiar with this convention), and just haven't taken the time to do for myself.  That's something I need to schedule for next week, keep an eye out for an update.  
    

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